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Second Draft

Quiz complete · Your business

The quote, the angry review, the schedule. Done in ten minutes.

For the plumber, the café, the salon — every small business where the paperwork still lands on the owner. 3200 prompts and 640 workflow kits, with 100 written for your trade, and one picked from your answers below.

See my free prompt → Free, in full
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3200 prompts 32 business types 640 workflow kits 3 free, in full New drops every week

Your prompt is the next thing on the page, and it needs no account. Every page is open, and anything you save stays in this browser.

A first prompt Restaurants and cafés · free, in full

Replying to a bad review

When to use it: A one or two-star review is public and everyone in the team has seen it.

Restaurants and cafés Advanced Free — yours to keep 
Write a public reply to this review: "[REVIEW]". Acknowledge the specific experience, apologize once for it, say what you've changed or will look at ([REAL ACTION]), and invite them to email [CONTACT]. Under 90 words. Don't dispute their account, don't blame a staff member, don't mention staffing levels, and don't offer a free meal unless I confirm. If the review describes something that could be a safety or hygiene issue, flag it to me first instead of replying. Ask me for the action.
Finish by naming what you assumed, so I can correct anything wrong.
Read all 3 free prompts Pick the job in front of you

This is a general starter, not a match. The five questions are the personalised way in, and they need JavaScript. Without it, every trade page, kit and guide still works. What is free and what is not.

    Not the right fit?

    Start here, Reviews, and the rest of the site.

    Twelve pages, one line each: what the page is for and when to open it. Nothing below is another sales pitch — your prompt is above, and the library and account pages are where the price and the terms live.

    Proof, not adjectives

    What you actually get back.

    A kit is not a folder of prompts. It is the sequence a good afternoon follows: what you paste in, what comes back, and what to check before it leaves your hands. Three examples, written for this page and labeled as examples.

    Restaurants · The bad review

    The two-star review, answered in ten minutes

    A Friday-night booking, seated forty minutes late, reviewed publicly.

    What you paste in

    2 stars: “Booked for 7, seated at 7:40, no apology. Food was fine but we won't be back.” — Google, Friday. We now hold Friday tables differently.

    What a good draft looks like

    Thanks for telling us, and I'm sorry about the wait — forty minutes past your booking isn't the evening we want anyone to have. We've changed how we hold the 7pm tables on Fridays and added a check at the door when the kitchen is running behind. If you'd give us another try, email [CONTACT] and I'll make sure the table is ready. — [OWNER]

    What to check: every change mentioned is real, no staff are named, no free meal is offered, and nothing admits liability for a safety issue. The kit sends safety complaints to you first.

    The full kit: the bad review, answered properly →

    Plumbing · The quote

    A quote from a photo and a phone call

    A customer sends a photo of a leaking valve and wants a number today.

    What you paste in

    Photo of a corroded valve under a kitchen sink, 1/2-inch pipe, access tight. Customer wants a price today; it's a 30-minute drive. Service call is $95, parts usually $40–$70, no water damage visible.

    What a good draft looks like

    Thanks for the photo. That looks like a corroded valve rather than the whole run, but I can't confirm the pipe behind it from a picture. Service call is $95, the valve and fittings are usually $40–$70, and I'll confirm the total before any work starts. I can be with you Thursday morning or Friday afternoon — which is easier?

    What to check: the service call, the parts range and the two slots. The prompt is told not to invent a fixed price from a photo, and to put the exclusions in the written quote.

    The full kit: a quote from a photo →

    Salon · Hiring

    A job listing that says what the job is

    A stylist has left and the last advert brought forty applications and no one who could cut.

    What you paste in

    Stylist, 4 days including Saturday, $24/hour plus tips, chair rent not charged, two years' cutting experience, must be comfortable with color. Start before December 1. Team of five, no receptionist.

    What a good draft looks like

    We're looking for a stylist for four days a week, including Saturdays. $24 an hour plus tips, and we don't charge chair rent. You'll need two years' cutting experience and to be comfortable running a color service; we'll teach you the rest of our systems. You'd be the sixth person in a team with no receptionist, so you'll answer the phone between clients. Start before December 1.

    What to check: the pay, the days and the experience line are accurate, and the advert does not exclude people without meaning to. The kit pairs it with shortlisting questions and an interview brief.

    The full kit: hiring a stylist →

    These are examples written to show the shape of the output, not customer results. Every prompt asks you for the missing facts instead of inventing them, and every kit ends with the checks that keep the judgment with you. Read a whole kit, in the open →

    Same jobs, side by side

    See the prompt, the output and the checks.

    Three jobs, each with a lazy prompt and a Second Draft prompt beside it. One free prompt is shown in full; the paid prompts are summarised. Every output is a written example.

    Open the comparison →

    Free tools · no account

    Draft the reply, then check it before you post it.

    The builder turns a review and the facts you actually know into a plain reply, leaves a visible bracket wherever it was not told something, and switches to an owner-first holding reply for a safety or legal complaint. The checker reads any AI-written text for unsourced prices and dates, named staff, promises, admissions and leftover brackets. Three calculators work out what a job earns, what to quote and what an empty slot costs. Nothing is uploaded.

    Open the review-reply builder → Check text you already wrote → Run the numbers →

    See all three free tools, and what each one does →

    Answer five questions Business, team size, what eats the hours, what you want in three months, which tool you use. A starter set with a reason for each pick. About 60 seconds → Start with the job Reply to a difficult customer, plan next week's posts, write a job listing, chase an invoice. Sequences, not a tour of the tools. 14 jobs, 4 steps each → Keep what works Save a prompt or a kit, put it in a collection, log what it saved you, and hand the approved list to staff. Your saved work →

    Why we built this

    The paperwork, not the poetry.

    You didn't open a shop, a garage, or a salon because you love admin. You opened it because you're good at something, and the paperwork found you anyway — the quote at ten, the angry email at eleven, the post nobody has time to write at nine at night.

    Here's what we're actually selling: a way to catch up with tools everyone has been talking about for three years while you were busy running a business. One task at a time, in plain English, until the machine is carrying the part you never wanted to carry.

    And then keep going. Catching up is the floor. Every hour this hands back is an hour for the second site, the new line, the customer you keep meaning to call — or for the dinner you keep missing. We're here to make room for the business to get bigger, on your terms, without turning it into something you'd hate to work in.

    And here's the line we hold, because it matters more than the features. AI belongs in the back office: the schedule, the quote, the second reply to someone who is furious about a forty-minute wait, the Thursday post, the checklist that stops the second van trip. It stays out of the studio and the classroom. A model can imitate a painting or a lesson plan, and that misses what makes either one worth doing. A kid's drawing and the teacher who notices the kid at the back are the reason the rest is worth automating.

    So: we take the dull hours, and we leave the splendid ones alone. That's the whole product.

    The paperwork. Never the work itself.

    Where we'll help

    • Replies, quotes, and the follow-up nobody sends
    • Posts, menus, listings, and plain-language pages
    • Schedules, briefs, handovers, and checklists
    • Hiring, training, and one-page rules for the team

    Where we won't go

    • Your art, your music, your photographs
    • Lesson plans, marking, or anything a teacher signs
    • The photo you'd have taken of the street you love
    • The person who knows the regular's name

    What that gets you

    • Hours back without hollowing out the business
    • Drafts that sound like you, not like a brochure
    • A team that can do this without you in the room
    • No countdown timers, no fake scarcity, no hype

    Why this exists

    Small business is the thing itself.

    There is a particular kind of tired that comes from finishing a full day of real work and then starting the second one: the quotes, the invoices, the schedule nobody else will write, the review you have to answer like a diplomat at eleven at night. Nobody opened a shop for that part.

    So we wrote down the way good work gets done in 32 trades — how a plumber prices a service call before seeing the job, how a café answers a two-star review without groveling, how a salon chases a no-show without losing the client — and turned each one into a prompt you can run in the free version of an AI tool you already have.

    36.2msmall businesses in the United States alone — 99.9% of all businessesSBA Office of Advocacy, 2026
    45.9%of private-sector workers are employed by a small business — about 62 million peopleSBA Office of Advocacy, 2026
    43.5%of US GDP comes from small business, not the names on the billboardsSBA Office of Advocacy, 2026
    75%named rising costs as their most common financial challengeFederal Reserve Small Business Credit Survey, 2024
    A café counter at the end of the lunch rush, staff working behind it
    The 6am prep, the 11pm books. Same person.
    A workshop bench with hand tools under a work lamp
    Thirty years of judgment. Four hours of paperwork a week.
    Hands writing a list of jobs on paper at a table
    The list that runs the week, written by the person who should be off the clock.

    The gap is arithmetic. A firm with a marketing department has somebody whose whole job is the thing you do at nine at night. You have you. Every hour spent writing a listing is an hour not spent on the work you're actually good at — and the tools that were supposed to close that gap were built for the firm with the department.

    So we're selling the specific paragraph you'd have written if you'd had two clear hours — no dashboard, no onboarding call, no six-week rollout. Written once, carefully, by a person who has watched a small business answer the same six emails for a decade.

    Take the dull hours. Leave the splendid ones alone.

    If that sounds like a small ambition, it is. It's also the entire product, and we'd rather be honest about the size of it than pretend a folder of prompts is a movement.

    The three rooms

    Everything has its own page now.

    No hunting through one long scroll. Prompts live with the prompts, kits live with the kits, and the plain-English account of what you're buying lives on its own page.

    3200 prompts

    The prompts

    Search the job you're stuck on — a quote, a refund, a schedule, a review — and filter by trade or level. 3 are free in full, so you can read the writing before you pay for it.

    Open the prompt library →

     640 kits

    The workflow kits

    The jobs too big for one prompt: five to eight steps in the order they happen, with the input, a worked example and the checks before anything goes out.

    See the kits →

     The library

    What you actually get

    All 32 trades, 3200 prompts, 640 workflow kits, the six companion documents, the weekly drop and the terms — in full sentences, before you decide.

    Read the catalogue →

     Reviews

    What subscribers say

    Receipt-checked, critical ones included, with our reply underneath. It's empty right now, and we'd rather show you an empty page than invent three quotes.

    Read the policy →

    Something new every week. That's the deal.

    A subscription that stops growing is just a file you paid twice for. Every week we publish three things, and they land in your library:

    5 new prompts

    Written into one business type at a time, tested against the same review standard as the rest: placeholders labeled, ask-don't-invent built in, assumptions listed at the end.

    1 workplace template

    The paper a real shift runs on: a schedule note, a handover sheet, a quote template, a first-day brief, an opening checklist with the prompts wired into it.

    1 tool

    A small thing that does one job without an app: a margin calculator, a follow-up schedule, a plain-English policy builder. Yours to keep using.

    What's coming

    The order can change if something more useful comes up — subscribers get told either way.
    WhenDropWhy it's there
    This week5 more prompts for home and repair + the quote sheetThe trade that asks for it most: deposits, service-call fees, and the add-on nobody scopes.
    Next week5 for restaurants and cafés + shift handover templateBecause the closing note is where a good kitchen loses tomorrow.
    In two weeks5 for personal care + the no-show ladderFour messages, escalating, in an order that keeps the client.
    In three weeks5 for professional services + the AI rule your clients can readThe question every firm is being asked right now, answered on one page.

    Miss a week and you miss nothing — it's added to your library, not posted once and deleted. The reason to start now is that the library in three months is fifty prompts and a dozen templates bigger than the one you'd be joining.

    You don't want to see the list in March and wish you'd started in October. Subscribers get the next drop on the day it lands, every week, for as long as they stay.

    Reviews, from people who paid

    Only paying subscribers appear here, in their own words. Critical ones sit next to glowing ones, with our reply underneath.

    Nothing published yet

    This is a new library. Putting five glowing quotes here before anyone has subscribed would be the easiest lie on the internet, and the one that would cost us most. So here's what happens instead:

    • Day 14 after subscribing, you get one email asking what worked and what didn't. One email, and a way to say no.
    • Every review is tied to a receipt. No anonymous praise, no friend-of-the-founder quotes.
    • We publish the critical ones too, with our reply underneath. A page of five-star reviews tells you nothing.
    • We fix grammar, never meaning. No discounts, no free months, nothing given in exchange.

    Read the review policy, or leave one →

    Subscription

    Everything, including what hasn't been written yet

    All 3200 prompts, 32 business types, 640 workflow kits and the six companion documents — delivered as Markdown and PDF, with per-category files so you can hand one section to a staff member.

    Then the weekly drop: five prompts, a workplace template and a tool, every week, for as long as you're subscribed. Revisions are dated so you can see what changed.

    One business, unlimited internal use including staff. No reselling or republishing. Cancel any time from your payment receipt; files you've downloaded stay yours.

    $12.99 / month

    Introductory rate for the first three months, then $19.99/month.

    • 3200 prompts, 32 categories, 640 kits
    • New drop every week: 5 prompts, a template, a tool
    • Six companion documents, including the quality checklist
    • Markdown and PDF, per-category files
    • Cancel any time before the next billing date

    The full terms, billing schedule and cancellation route are on the offer page. Checkout is handled by Polar, and card details never touch this site.

    30-day refund, no forms. Applies to the first payment and every renewal, even if you've downloaded everything.